Founded in 2024

With the dream of offering the world a tequila of superior quality, our company was born as the result of the effort and experience of its founder, Lic, in Chemistry, Raúl Meza Gómez, a man who dedicated 22 years of his life to learning the secrets of the tequila industry, working with the best brands in the market, now he has decided to embark on his own path and create a unique drink, that reflected his passion and his vision.
Our company does not settle for the established, but seeks to compete for excellence and innovation in tequila manufacturing, using the best raw materials, the most careful processes and respect for tradition. Our tequila shines with its flavor, aroma and personality. It is a premium Tequila, designed for the demanding consumer, both national and foreign, who knows how to appreciate the best of tequila at the best price.
Our company is a love story for tequila, an adventure that began with a dream come true.

By HoldenTequila.

MISSION

Compete with excellence and the best quality in the manufacture of Tequila against the most representative companies in the field, where the value of the content is above the bottle, with the sole idea of bringing the best of Tequila to the consumer at the best price, and being part of their moments of greatest pleasure.

VISION​

Ensure the profitability of our company through the quality and timely delivery of our products, supporting our operation with qualified personnel governed by the values of our company, such as responsibility, honesty, trust, and effectiveness.

COMPANY VALUES

EXCELLENCE. We are always looking for continuous improvement.
QUALITY. First and foremost the quality of our products
COMMITMENT. Each of our clients deserves to be treated seriously and responsibly.
RESPONSIBILITY. We are committed to meeting the needs of our customers.
HONESTY. AND TRUST. We act with integrity and prioritize the safety of our customers
EFFECTIVENESS. Efficiency supports our services.
UNIT. All of us who are part of this company are fundamental.

VALUES OF COEXISTENCE

EMPATHY​
HUMILITY​
RESPECT
COMPANIONSHIP
COMMITMENT
TEAMWORK

Of our image.

What’s behind the HOLDEN logo? The tequila that fuses a valley and a goddess.

On the misty border between reality and myth, where mountains rise like guardians and rivers flow with ancestral stories, HOLDEN was born, a tequila that fuses the beauty of a valley and the magic of a goddess.

Its name, HOLDEN, which means “deep valley”, holds a secret…  a tribute to the Aztec goddess Mayahuel.

Legend has it that Mayahuel, a young woman of incomparable beauty, was a prisoner of her grandmother, who kept her hidden from the world by guarding the seed of a magical plant from which a nectar was obtained that brought joy and well-being to humanity, and that the goddess longed to share.

One day, defying his grandmother, Mayahuel broke free and became a river that flowed through the valley, carrying with it the magic seed. On its way, it merged with the earth, giving life to the agave.

The birth of the agave marked the beginning of a new era. From its stalks flowed a golden elixir, tequila, a nectar that celebrated life, freedom and connection with nature.

Inspired by this legend, the creators of HOLDEN sought to capture its essence in a unique logo. They found in the designer and artist Tania Najar Llamas the perfect ally to bring their vision to life.

The result was a great work, the goddess Mayahuel lying on the ground, turned into a fertile valley. Her hair, a river that flows towards the horizon, and from her hair springs HOLDEN, a symbol of the union between the earth, the goddess and tequila.

The HOLDEN logo is not just an image, it is a story, a journey through time and tradition, a tribute to the goddess Mayahuel and the land where she was born.